Building high-trust teams that deliver exceptional software through quality-first engineering cultures.
Redefining quality as a strategic business driver rather than just a technical checkpoint.
Focusing on quality attributes that directly impact business objectives rather than generic quality checklists.
"Quality must be defined by the specific value it delivers to your business and customers."
Creating environments where quality is everyone's responsibility, not just a QA function at the end of the process.
"The best quality cultures are those where every team member feels accountable for quality outcomes."
Taking a pragmatic approach to quality by focusing effort on high-impact areas while accepting calculated risks elsewhere.
"Perfect quality everywhere is impossible; strategic quality where it matters most is the path to success."
Transforming quality teams from end-of-process verification to continuous enablement throughout the development lifecycle.
Building environments where engineers understand and own quality outcomes from the beginning, with QA specialists as coaches.
Establishing flexible quality approaches that grow with your organization while maintaining consistency and effectiveness.
Building high-trust teams that deliver exceptional quality through coaching and empowerment.
Creating environments where team members can thrive through psychological safety, clear direction, and growth opportunities.
Building the foundation of high-performing teams through transparent communication, reliability, and consistent behavior.
Representing quality perspectives at leadership levels, ensuring quality considerations influence strategic decisions.
I believe that the best quality leaders create environments where teams can flourish, focusing on people first, then processes. By nurturing psychological safety, encouraging experimentation, and connecting quality work to business outcomes, teams naturally deliver exceptional results.
With over 20 years of experience in quality engineering and leadership, I've helped organisations across financial services, healthcare, energy, and technology sectors transform their approach to quality.
My passion lies in building high-trust engineering teams that deliver exceptional software through collaborative, quality-first approaches. I believe that quality is a team sport, where QA professionals serve as coaches and enablers rather than gatekeepers.
Whether scaling quality practices in growing organisations, implementing effective automation strategies, or fostering quality ownership across development teams, I focus on practical approaches that deliver measurable business value.
Interested in transforming your quality engineering approach?
Get in touch to discuss how we can work together.